The world of business is built upon people. It’s people that make and buy products. It’s people that sell and deliver services. Although the thing is that people don’t always think with reason. They don’t always buy what has the best price or specifications.
Rather, they act based upon the experiences they want to have. Think about the last time you were “Wowed” by an experience you had with a business. A business that truly made you feel special and went the extra mile.
After that, I bet you did a lot more business there and told your friends and family about it too, right?
The thing is that you’ve probably also done the same but in reverse for a negative experience you had. Indeed, the way we treat our customers leaves a lasting impression that will either positively or negatively affect the reputation of our businesses.
Although, the way your customers feel after interacting with your business doesn’t have to be left to random. Instead, you can regularly treat your customers like VIPs and have them coming back for more and more.
The remainder of this article will explore 4 simple ways to create amazing experiences for your customers:
1. Admit Mistakes and Fix Problems When They Arise
The most common customer-service mistakes that people and businesses often make include:
- Over-promising and under-delivering
- Giving customer policy more importance than customers
- Hiring the wrong people
- Not asking customers for feedback
When you make a mistake, admit it and do what’s right for the business and customer at hand. Don’t simply follow policy from a sheet. Of course, you may think it’s just one bad sale, but it’s not.
2. Gain Respect From Customers with Feedback
In order to better serve your customers, undertake regular customer surveys, and reward them for taking said survey. This will not only improve your system and processes but will also show your customers you care about serving them better.
Some questions you might want to ask include:
- “Tell us about your favorite experience you’ve had with us.”
- “If there was one thing you change about interacting with us, what would it be?”
3. Let Bad Customers Go
People don’t often let bad customers go for two reasons:
- To avoid a loss of income
- In hope that things will get better
Although, bad customers or clients rarely get better. In most cases, they only get worse. Secondly, working with a bad customer will likely cost you much more in the long run than if you just let them go.
So, if a customer isn’t the right fit, don’t be afraid to let them go and focus on the ones that are.